Volkswagen Middle East launches TikTok campaign to promote after-sales services

Volkswagen Middle East is launching a campaign on TikTok to establish its commitment to providing excellent after-sales services. The campaign is part of a larger post-sales campaign by the brand which has already achieved high viewing rates across all platforms.

With the slogan “we care too much”, the campaign focuses on the unwavering passion of Volkswagen service representatives to provide customers with a perfect experience.

For the campaign which will run for four weeks from September, Volkswagen worked with the TikTok team to develop a series of assets, specifically native to the platform to engage its viewers. Short videos are fun, dynamic and upbeat, speaking directly to the viewer and linking them to the brand’s landing page. The fast-paced content will also reflect the latest social media trends such as ASMR to grab the attention of its followers.

Anja Petrovski, Marketing Director of Volkswagen Middle East, said: “We care too much”, the slogan of our latest after-sales campaign, is something that our Volkswagen technicians in the Middle East region have always embodied when it’s about serving our customers. It is with great pride that we launch this campaign depicting the hard work of our teams and through channels and communication styles not typically associated with automotive aftermarket marketing.

The campaign is part of a wider after-sales campaign hosted on the brand’s owned social media platforms. The broader campaign has already achieved viewing rates above platform benchmarks across all platforms. The campaign successfully reached over 2 million people, with over 35 million impressions and 13 million video views from May to August.

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