The Sandbox partners with Renault Korea Motors to offer automotive services in the metaverse

Ethereum-based gaming metaverse, The Sandbox, today announced that it has partnered with automaker Renault Korea Motors to offer automotive services in the metaverse.

Founded 27 years ago, Renault Korea Motors is the South Korean subsidiary of Renault SA, one of the world’s largest automakers by production volume. Renault offers a range of cars, including electric models and crossovers

Renault Korea Motors Sandbox Partners

As part of this partnership, Renault Korea will be able to offer its users new ways to experience cars in virtual space. Additionally, the automaker will launch marketing campaigns with different brands on The Sandbox platform.

Both parties also plan to build a long-term relationship to attract potential users, especially young people familiar with the digital world.

“This partnership is an excellent example of collaboration that The Sandbox can develop without industrial borders. We are able to introduce new types of experiences that combine automobiles and digital assets in The Sandbox,” said Cindy Lee, CEO of The Sandbox.

Also commenting on the development, Renault Korea CEO Stéphane Deblaise said:

“The new digital journey that our company is preparing aims to provide customers with an expanded brand experience and to familiarize them with the brand.”

Large enterprises are embracing the metaverse

Renault has now joined a host of other major entities that are jumping into the metaverse to create innovations and features to create new experiences for users.

Earlier this year, global financial services provider HSBC entered the metaverse after teaming up with The Sandbox. Two months ago, South Korean commercial bank KEB Hana Bank also partnered with The Sandbox to open a virtual branch in the metaverse.

In April, Emirates, an international airline based in Dubai, revealed plans to launch NFTs and experiments in the metaverse.

Adidas, Gucci, Samsung Group, Balenciaga and Louis Vuitton are other big companies to have entered the metaverse.

Meanwhile, according to Data revealed by investment bank Citi, the market capitalization of the metaverse could be worth more than $13 trillion by 2030.

About Dwight E. McCray

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