Elegant Auto Retail presents automotive accessories at the 4th Automechanika India

Automechanika, India’s leading automotive aftermarket trade show hosted by AMCA and Messe Frankfurt. The event was held from 14-17 February 2019 at Pragati Maidan, New Delhi. Elegant Auto Retail features a variety of automotive accessories and lifestyle products, including car seat covers, car mat covers, multi-utility seat cushions, pet seat protectors , etc

Commenting on the event Deepak Raj Singh, CEO of Elegant Auto Retailsaid “This edition was interesting in terms of events and exhibitions. Modern cars are full of accessories to entice customers, and with the ease of bank loans for car purchases, customers are quickly turning to higher-end car models when shopping. The traditional automotive audio, automotive security and car seat covers businesses have been heavily impacted by these developments. Only customers who want to upgrade from company-fitted accessories are looking for alternatives.”

Automotive aftermarket retailers have traditionally resisted changing customer demands and only a few retailers have achieved the level of customer engagement achieved by automotive dealerships today. There remains a big difference in customer experience and engagement when buying a new car compared to buying aftermarket accessories in traditional markets.

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